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THE INSPIRATION
“Simple kindness to one’s self and all that lives is the most powerful transformational force of all.”
Dr. David R. Hawkins, Power vs Force

THE MOST POWERFUL FORM OF KINDNESS
“ Lies steal your free will and are a form of bondage. The most powerful form of kindness is telling the truth.”
Anthony Wheeler

VISION AND PURPOSE
Uniting humanity everywhere by the constant exposure of the word kindness and it’s symbol.

MISSION STATEMENT
Caring for each other through conscientious kindness and compassionate capitalism.

MEANING OF THE KINDNESS SYMBOL
The kindness symbol represents tow people hugging from a bird’s eye view. One head symbolizes the oneness of humanity. The left arm high and the right low. In hugging this way, our hearts align, allowing us to feel and acknowledge this oneness. When colored, the arm and body of each side can be any different color combination. The head is always white, as white includes all colors. The Kindness symbol reminds us to remember and refocus our minds on the one thing we all want from each other: Kindness. Kindness is love in action. Kindness supports life and all that is good. Loving our neighbors as ourselves. Family Friendship.

SYMBOLISM IN THE STYLIZED WORD KINDNESS
It has a powerful standing K because Kindness stands for true power. The K is hugging the das to say “be kind to d others.” The other letters have points except the double SS’s, because Kindness softens us (S). The SS’s are touching because Kindness brings us (S) together. The SS’s are taller because Kindness grows us (S). The SS’s are not exactly the same because all of us (S) are different. The swoosh under the ness emphasizes the dinginess of Kindness. This symbolism was revealed through contemplation long after the word was drawn.